---
layout: bidder
title: Rich Audience
description: Prebid Rich Audience Bidder Adapter
biddercode: richaudience
userIds: criteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedId
media_types: banner, video
tcfeu_supported: true
gvl_id: 108
gpp_supported: true
safeframes_ok: false
prebid_member: true
pbjs: true
pbs: true
schain_supported: true
floors_supported: true
sidebarType: 1
---

{% include dev-docs/reports-timeout-events.md endpoint="s.richaudience.com/err/" data="the timeout, its placement ID and the page domain" %}

## Bid Params

{: .table .table-bordered .table-striped }
| Name | Scope | Description | Example | Type |
| --- | --- | --- | --- | --- |
| `pid` | required | The placement ID from Rich Audience. | `'ADb1f40rmi'` | `string` |
| `supplyType` | required for Prebid <= 11.29.x | Define if site or app. Ignored by Prebid 11.30.0 and later. | `'site / app'` | `string` |
| `ifa` | optional | Identifier For Advertisers | `'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234'` | `string` |
| `keywords` | optional | A key-value applied only to the configured bid. This value is optional. Strings separated by semicolon. | `car=mercedes;car=audi;` | `string` |